Product management must know and understand the customer so well that the product sells itself. So let's briefly summarize what we have learned so far on the definition of product management: Today, the goal that Peter Drucker describes is very often assigned to product management. Referring to Peter Drucker's quote, I have personally observed and experienced the following over the years: there has been a change in the objectives of marketing as stated in the quote. „The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.“ The following quotation from Peter Drucker, which is already a little older, gives further information so that we can answer the questions about product management definition and why product management. The practical experience gained from the cooperation with the companies and from our Product Management courses provide further indications for a timely and appropriate definition. This little excursion into history already gives us a first answer to the question - Why product management? The role of product manager was born and a first product management definition existed. It was then decided to define a person who would be responsible for obtaining and coordinating market requirements and for all further activities related to the product.Īfter only a short time, the success was achieved and the set goals for this product were achieved.ĭue to the success, this role of product coordinator was introduced throughout the company for all products. After the internal analysis it was recognized that there were difficulties with the prioritization of the tasks and in the operational sequences as well as the inconsistent conversion of the market requirements. The targets for sales and market share were missed. In 1927 the company Procter & Gamble (USA) had developed a new care product and launched it on the market. In order to understand what the product management definition is and why it was created, we will make a short excursion into history here. For the answer to the question about the Product Manager tasks, I refer here to the special article. In this article we deal with the definition of what product management is and want to answer the question "Why product management". How is the Definition of Product Management?.This is why we are frequently asked the following questions: The topic of product management is becoming more and more important in companies.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |